Arienzo × Yukari
The Yukari experience
already exists.
I saw an opportunity to bring more of it into the inbox.
I recently joined the Yukari email list and received your welcome email. What stood out was how much Yukari already had to work with.
- Japanese ritual.
- IN / OUT.
- Recovery.
- Skin and soul.
- A considered founder story.
There is an opportunity for the welcome journey to give those ideas more room to work.
One email is doing
a lot of work.
The current welcome introduces the philosophy, founder story, brand positioning and first-order offer all at once.
Rather than adding more, I’d separate those ideas into a journey, giving each one a clearer role in moving a new subscriber towards their first purchase.
Current
- Subscribe
- Welcome
- Website
Opportunity
- Subscribe
- Welcome
- Discover IN / OUT
- Build your ritual
- First purchase
Welcome Email 01
Where skin
meets soul.
One possible direction for the first step in that journey, using Yukari’s existing brand language, imagery and IN / OUT philosophy.
Scroll through the welcome email above. View the live HTML email ↗
And that’s just
the welcome.
-
01
Welcome
Deliver the offer. Introduce the Yukari world.
-
02
IN / OUT
Give the philosophy and founder story room to breathe.
-
03
Build your ritual
Guide product discovery and move towards first purchase.
-
04
After purchase
Continue the relationship through education, complementary products and the next ritual.
These are strategic directions, not finished deliverables.
This is only
one idea.
Arienzo works across ecommerce email and retention, from lifecycle strategy and copy through to building directly in-platform.
If this sparked something, I’d love to talk about what the wider Yukari journey could look like.
Let’s talk
Alannah
Founder, Arienzo Studio
Gold Coast, Australia
All campaign imagery is included in the completed HTML email.